Brand monitoring tools are software that helps businesses track and manage their brand image and reputation. They provide features such as analytics, social media tracking, and crisis management. Some of them allow businesses to launch surveys and access a large consumer base for insights.
You must make use of a brand tracking tool as part of your social media plan for your company. By doing so, you’ll be able to diffuse a crisis or stop a critical remark from causing damage. Although many media management solutions have some form of social listening functionality, others make brand monitoring their main area of concentration. You can check out these top 20 brand monitoring tools to track your progress over time.
Top 20 brand monitoring tools
- Brandwatch consumer intelligence
Brandwatch is a monitoring tool that helps with social media listening, publishing, measurement, and customer data management.
You can monitor conversations in many languages regarding your brand and its offerings using its social listening capabilities. It tracks mentions of your brand as well as finds trending themes and hashtags. With this knowledge, you can design more successful marketing strategies that will increase engagement and reach.
Brand24 is one of the most established brand monitoring solutions on the market and is trusted by well-known companies including Twitch, Tailor Brands, Uber, and Intel.
The fact that this tool’s feature list is constantly updated is one of the key factors in its success. It provides first-rate statistics in addition to brand monitoring to support your marketing and branding activities. It boasts powerful functionality and is very easy to operate. If you want to monitor more than one brand or campaign, its setup is flexible enough.
BrandMentions debuted at the end of 2017 and is more recent than Brandwatch and Brand24. The fact that it provides features beyond simple listening sets it different from many other programs. Instead, users are provided with a thorough overview of each mention on the internet so they may better understand their online presence. This indicates that in addition to social media websites, it will also detect brand references on blogs, review sites, and any other non-social websites.
4. Talkwalker Analytics
Brands like Adidas and Duracell rely on Talkwalker’s features. With its brand monitoring, you may access mentions on more than 150 million websites, including blogs, forums, online news sources, l and 10 social media platforms. Furthermore, you may monitor the locations where your company’s brand is used with the help of its image and video recognition features. It’s the sole platform that allows brands to analyze their brand exposure in videos.
Other brand tracking tools
With Keyhole, you can keep track of when your company’s name, its products, or those of a rival are referenced on all the major social media platforms and millions of other websites. You may also get a summary of information about post volume, interaction volume, number of impressions, and reach volume through its user-friendly dashboard.
Mention provides real-time brand monitoring, competitive analysis, personalized insights, and automatic reporting.
With Mention, you can track more than 1 billion sources online, from news stories to review websites. Overall, it’s a fantastic tool for assisting you in managing the online reputation of your company, organizing your social media content, and interacting with your audience.
If you regularly read IMH, you will be aware that Sendible is on a lot of lists about social media scheduling tools. You can use it for brand monitoring and scheduling material for websites like LinkedIn, YouTube, and Instagram.
One of its eight regular reports is completely devoted to the conversation surrounding your brand. Its ability to track keywords and filter the outcomes by source (such as review sites, social networks, blogs, or news) or sentiment is another helpful function.
Hootsuite provides a service called Hootsuite Insights, which is powered by Brandwatch (another tool on this list). With it, you can keep track of brand mentions, keep up with conversations on important subjects, and keep tabs on what your rivals are doing. If you already use Hootsuite to manage your social media, you can connect to Talkwalker to access vital analytics from your Hootsuite dashboard.
9. Sprout Social
You can utilize the sophisticated listening feature provided by Sprout Social to monitor conversations involving your brand. It has a curated list of websites from Social Gist and social media platforms like Reddit, Facebook, Twitter, and Tumblr. It also offers five pre-built topic templates, including a Brand Health template that makes it easier to monitor public conversations happening about your brand online.
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One of the most complete social media management tools is Agorapulse, which has capabilities for brand monitoring on Twitter and YouTube. Also, you may use it to monitor any number of Instagram hashtags. Its listening function will automatically compile any public mentions of your Instagram company profile.
Although it doesn’t trawl nearly as many internet sites as the majority of the other tools on this list, its user interface is rather straightforward, making it easy to choose your listening parameters.
BuzzSumo is one of the best platforms for content marketing and it also has brand monitoring capabilities. You can use it to set up alerts for mentions of your company’s name, its goods, and other keywords and subjects that could affect your business. By doing this, you can avert a problem by taking fast actions.
You can use it to keep an eye on your competitors and track how your own brand name is being used. You can, for instance, configure it so that you are notified in real time whenever one of your rivals is mentioned online or set up a dashboard to monitor them.
9 other brand tracking tools include:
- NetBase Quid
- io ApS
The key to safeguarding your company’s reputation and enhancing brand awareness is to listen to your audience. All you have to do is employ a good brand monitoring tools to help you keep track of your brand mentions and the whole industry at large.