How To Start An Insurance Company: Starting an Insurance Company From The Scratch With No Money

Starting an insurance company is similar to starting any other business out there.  Insurance companies are profitable and do not necessarily need a booming economy to succeed. Why? Because insurance is an essential aspect of people’s lives. The best part of this business is that you can start it with no capital. 

Are you a successful insurance agent ready to start a new chapter in your business? Or are you considering a career change and see the potential for profits and stability in the insurance industry? All you need to do is design a plan, register your business, get a license, and start! Continue reading to learn how to start an insurance company from scratch without money. 


How to start an insurance company

  1. Research the insurance industry

You need to possess outstanding managerial skills and excellent sales acumen to run an insurance company successfully. But if you’ve never been an insurance agent, it’s crucial to fully comprehend the business before launching your own. Pick up a few books on starting a business, especially those in the insurance sector.

2. Get an insurance license

You should get a license. You can complete the process of becoming a licensed insurance agent in a couple of weeks or months. And it solely relies on your state’s regulations. To quickly get your license, follow these steps:

  • Find out how to obtain an insurance license in your state.
  • Choose the insurance category to sell. You may choose to obtain a license to work with a variety of insurance products, including property-casualty, life, accident and illness or health. 

Your state might let you provide several insurance lines. Although most brokers specialise in one category, some offer combined insurance (commercial and personal).

3. Write a business plan

Generally, It is essential to have a sound and well-written business plan whether you are starting an insurance company or another type of business. Also, potential investors will want to know how you plan to attract customers and make money. Writing a business plan also requires you to consider your company’s vision. This will help map out your business goals and priorities.

4. Choose a business structure

Your business structure should come to mind when thinking about how to start an insurance company. The structural form of your affects how your business profits are taxed and how your assets (personal and corporate) are maintained separately. As an independent broker, you need to work more to develop and market your brand to customers and insurance providers. You can start collaborating with several insurance providers.

5. Register your business

You should register your business to obtain a Tax ID number. The IRS requires most insurance companies to apply for an employment ID number. Also, you can open a business bank account using an EIN. A license from your state’s insurance department can also be required. To find out what you need, look up the criteria in your state.

6. Get insurance coverage for your business

You have to evaluate a variety of risks as a business owner. You need to protect your business assets by getting business insurance. Employees’ compensation insurance, Commercial auto insurance, and other types of business coverage may be necessary. It depends on the location, size, and daily activities of your company. Note that to register your business in several states, you must have an E&O insurance policy. 

READ MORE: Financing Options For Startups In 2023 and How To Get It

How to start an insurance company with no capital

Owning an insurance agency enables you to help others secure their assets and money while giving you a consistent income flow for years. It is possible to launch an agency without capital. Read along to learn how!

  1. Have a business plan

The first step is to create a good business plan before you can launch your insurance agency. Business plans need a lot of work, including extensive research, writing, and evaluation. Your plan can help you secure loans and personal connections. Also, evaluating your business plan frequently is good because it makes your company’s objectives and strategies clear.

2. Select your legal structure

Your level of personal responsibility depends on how your business is set up. There are numerous structures to choose from:

  • Partnership 
  • Limited liability company (LLC)  
  • S Corporation 
  • Sole proprietorship

Each structure has distinct advantages and risks. For instance, the easiest structure is a sole proprietorship. However, it exposes you to a lot of risks. This implies that you can be forced to use your personal money and resources to pay off outstanding business debts. Choose the proper business structure that minimizes your risk.

3. Get a funding source to start your business

How much start-up money you’ll need depends on various factors, including your business concept and location. Capital is needed to pay office rent, employee salaries, and other costs. 

You need to find a source to get money to cover these operational costs. You can source funds through the following:

  • Loans and grants
  • Crowdfunding
  • Personal savings
  • Partnership
  • Angel investor
  • Pitching
  • Venture Capital

4. License and state regulations

In most states, getting a license is a prerequisite for selling insurance. Pre-licensing, licensure, and continued training are all governed by state regulations. The National Association of Insurance Commissioners has requirements for insurance sales and consumer safety information. So do your research and ask the insurance association in your state for advice.

5. Find access to insurance companies

You have to sell insurance products or services to reputable insurance companies once you’ve gotten your license. You need a strong corporate strategy, a solid marketing plan, and sales experience to make a deal.

READ MORE: What Is Insurance Management Services

6. Technical knowledge and management skills

Are you good at sales, brand management, and office management? If you are not, you need to learn these skills, as they will help your business thrive. You should have an insight into the market and the target audience.


Starting a business from scratch is exciting once you have the right plan. Not having capital is not a limitation to you starting your business. You can successfully launch an insurance business by following the steps on how to start an insurance company. 


About the author

Zainab Olatunji

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